There’s no doubting that the logo is the organization’s front door; whereas a shoddy logo might ruin your reputation, and you don’t want to take that chance, do you? However, few people are aware of the concept of a brand or logo book even today.
Surprisingly, few individuals are aware that the consistent brand generates nearly 23% annual revenue. You may have heard about it, but aren’t sure what it is? Right? Or do you want to know how it actually works? Is it even worthwhile to have?
Let your mind and questions rest for a moment since we’re here to clear up any doubt you may have about the logo book.
First and foremost, let’s take a look at the situation.
What is the difference between a logo and a brand book?
Simply said, a logo/brand book is a visual representation of your company’s key beliefs, image, and mission. But, above all, the brand’s identity, the many levels of blueprints, as well as elements from a more general perspective, such as the brand’s mission, come out on top. It also contains more detailed information, such as typeface details, colour schemes, and logo design services.
By combining all of these parts, a comprehensive brand handbook is created, providing customers and employees with a clear picture of the company and its products. Coca-Cola and Google, for example, both have brand books, and even smaller businesses now profit from them.
If you’re seeking a failsafe technique to create a great brand book, here are a few elements you should include in your branding.
- Name of the company
- Outline of the brand’s storey
- The brand’s mission
- Variations of the logo
- Colour palette
- Variations in fonts, sizes, and styles
- Images that symbolise the brand and provide examples of how to use images in a brand marketing plan
- The language of the brand
Now we’ll get to the more depth of the matter.
Is a brand book required for your company?
Of course, regardless of the size of the company, all brands require a brand book. You can keep everything organised and structured for your colleagues with a brand book, and they provide a comprehensive yet personal brand picture to the customer. It makes everything transparent for the designers as well as all newcomers to the company. Even if you’ve been with the company for a long time, it serves as a memorial, reminding you of all the brand stands for.
Furthermore, and perhaps most crucially, it enables the marketing team to comprehend the language that must be used and how it should be used; it also communicates the brand storey. Finally, it establishes a genuine relationship with the customer by presenting the most cohesive and detailed brand image possible, reminding them that it is a dynamic, living, and the evolving thing with its own voice and personality. The following line encapsulates the essence of the brand book:
“People stay loyal to a brand if they believe they share values with it.”
There is nothing better than having a brand book if you want to engage with your customers and develop a professional yet friendly relationship with them. It demonstrates that everything you do and how you do it is based on the same beliefs and values. The brand book is also a great approach to establish a shared verbal and visual vocabulary for everything that has to do with the brand.
What is the purpose of a brand book?
People frequently neglect the relevance of the brand book and believe me when I say that they are missing out on a major opportunity. It’s fine if your senior management doesn’t see the value in having one and always dismisses the concept. That is where creatives like us come in to show how the brand book can shift the path of the company’s activities and how investing in it is the greatest method to sell.
If you’re still having trouble persuading your employers, consider the following points, which I’m confident will help you get them on board!
1) Improve consistency
In order to maintain consistent brand delivery, the brand book must be shared throughout the firm and with partners. You can eliminate departmental questions like which logo should be used on a dark or light background with the help of book references. It provides rules to departments outside of the creative wing, giving non-creatives something to influence and a point of reference for consistency across the company.
2) It boosts credibility.
You have the opportunity to begin developing credibility with your users or consumers once you have maintained consistency and placed the brand book. And we all know that brand loyalty is based on credibility.
Consider the case of a school. Students are provided with a single, continuous timetable to help them feel safer and give them a sense of direction. Similarly, in the marketplace, customers are like toddlers, always on the lookout for some direction. Because clients are afraid and confused, the inconsistent brand suffers greatly, resulting in a lack of credibility.
3) Increased efficiency
The brand book is the fundamental reference source in most creative departments. Renovating or establishing a brand book from the ground up, on the other hand, takes a long time and necessitates a lot of research and effort. The main reason individuals avoid it is because of the increased cost and difficulty it entails. It does, however, improve work performance and project productivity once it is accomplished.
Because the major decisions have already been made, creatives spend less time debating which path to take. Graphic designers, for example, will not have to fight with trying different typefaces, and social media managers would not have to experiment with different writing styles because everything has already been selected. That is how the brand book works; you do not need to exert further effort, and as the author of the brand book, ash did so on your behalf. Are you still not convinced? It leads to an overall rise in work performance and brand communication.
4) Increase your revenue
The ultimate goal of most firms is certainly to produce substantial profits; we’re all trying to make as much money as we can. But what if I told you that if you had a comprehensive brand/logo book, you can have it all? All three strategies listed above can help you achieve this. Your brand’s personality will begin to reflect and resonate with your customers. Brand management is good to strive for because the outcomes are tangible when the components are properly executed.
The most significant part of the brand/logo book is the logo and logo designing service in California. You can’t expect to run a great business if you don’t have a name, right? And logo design provides you with exactly that. You have the choice of creating a brand book that best resonates with your business using the numerous logo design services available on the market.