Resource File Building
Continue your keyword research journey and uncover more ways to add value to your brand.
Thank you for your interest in our Resource Building File. Here we will use it to gather our keywords and then be able to interrogate the data to ascertain the best keywords to use within our website structure and content for ranking purposes.
This definitive guide will give you a competitive edge over your competitors and within your designated market. We welcome your feedback to keep this resource up to date and be the best on the internet. Enjoy ..
Step-by-Step Video Series
Learn how to build a Resource File that documents your findings to allow you to digest the data and discover the keywords and phrases that will allow you to engage more with new and existing customers and convert them into sales.
Click on the chapters below to start or continue your journey.
The first part of the journey starts here with the ‘Planning’ stage. Most people rush past this wanting to start and see what they can research, but without clear direction and purpose, it all soon becomes futile. Know what you are, who you appeal to, and more importantly what they want by the search terms they are entering into the search query box with the search engines.
Keywords for SEO: Planning – Overview
A quick overview of what is required in a Resource File and how to prepare for the keywords.
Keywords for SEO: Planning – Getting Ready
A brief look at each page of the Resource File Building Excel Template and what purpose they serve.
Keywords for SEO: Positioning – Starting your Journey
Now we have our Resource File Excel template, let’s begin by doing some essential housekeeping that will help us over time to better manage our brand and the objectives we wish to achieve.
Keywords for SEO: Planning – Naming Conventions
When choosing your keywords it is vital to know how you intend to use them to best describe your offering.
Now for the exciting part. Acquiring your keywords through multiple sources which will help you obtain a comprehensive perspective of your known topics, the marketplace and competitors. Along this journey you’ll discover known and unknown keywords which will help you grow your traffic and your brand.
Keywords for SEO: Research – Known Keywords
Continue your keyword research journey with the first step of discovery through known keywords.
Keywords for SEO: Research – Competitor Research
Taking your perceived competitors and analysing them to draw out a large selection of competitors within your marketplace.
By doing this you will be able to determine their relevance and whether they hold the ‘GOLDEN’ keywords that will deliver relevant traffic to your brand if you ‘steal’ their selection of keywords.
Keywords for SEO: Research – Competitor Keywords
Analysing our chosen competitors and acquiring their organic keywords in order to see what drives relevant traffic to their webpage.
Dumping thousands of organic keywords into Excel ahead of our process of eliminating the worthless keywords that deliver next to no relevant traffic and those that will set our rankings on a positive journey.
Keywords for SEO: Research – Content Ideas
Accumulate hundreds of content ideas that will connect with your target audience and provide your content writer with a plethora of new titles to write about.
Use this simple technique to keep up with the trends and know what is being searched by readers on the internet. Meet their every intent with this spy on the wall approach to keyword research for content ideas.
Once you have acquired all that data, what next? Through strategic insight, we’ll filter through the gulf of keywords to find the ones that will elevate your brand and deliver ‘real’ results.
Implementation: Part 1
Now you’ve embedded the right keywords within your website you need to ensure they deliver positive results. Through analytics and analysis, you’ll be able to construct strategic recommendations that will propel your brand forward to new heights.
Review: Part 1