Gone are the days when brands used to guesswork their marketing strategy. Audience profiling is here with us and it keeps getting better day by day. By categorising your audience using different parameters, you can be able to build better campaigns with an excellent return on investments. Let’s discuss what audience profile entails, its importance…
Lead generation is important in making your online business a success. Having a well thought out lead generation strategy to generate leads will help you reach out to more people and in return make sales. It doesn’t matter where you are in your digital marketing journey, we listed some of the most effective lead generation…
Until you define your target audience, your marketing strategies are not likely to bear fruits. You may think that your products or services can attract a larger number, but the truth is, it is not reasonable to market to everyone out there. Defining your target audience helps you not waste time and resources on people…
