SEO and digital marketing complement each other big time. Integrating SEO in digital marketing is a new trend that is here to stay. Read to understand the difference between the two and how they work together to boost website ranking and increase conversions. What is the Difference Between SEO and Digital Media? SEO and digital…
Is SEO (Search Engine Optimisation) important in digital marketing? And if so, How can you incorporate SEO with digital marketing to yield results? SEO can no longer be ignored, there are so many tips and trick that you can use to rank well on search engines. However, some of these tactics may disappoint you really…
We are in a competitive world, with each passing day thousands of companies are launched! Do these startups need to know how to stay ahead of the curve? Remember that startups have to compete with big companies for sales. Marketing your business may seem impossible especially when working on a tight budget. However, with digital…
Benefits of Professional SEO versus the DIY Approach Which is best. Professional SEO consultants working on your site or taking the option of undertaking the SEO work yourself. One fundamental tenet of business is to get the maximum return at the lowest cost possible. Definitely, the lower the cost, the higher your profits will be,…
What is the SEO Alphabet? SEO can be hard to master with a constant stream of changes and updates hitting the industry day in, day out. Throw in all the SEO jargon and it becomes a minefield. So for your and sometimes our benefit, we have produced this comprehensive ultimate guide to the SEO alphabet…
What are HTTP Status Codes? Find our comprehensive guide to the HTTP status codes (Hypertext Transfer Protocol). These status codes are issued by a server in response to a client’s request made to the server and inform the end user of what action has or has not been performed. All HTTP response status codes are…
What are Google Algorithm Updates? Each year, Google changes its search algorithm around 500–600 times. While most of these changes are minor, Google occasionally rolls out a “major” algorithmic update (such as Google Panda and Google Penguin) that affects search results in significant ways. Marketers and SEO experts need to be aware of these in order to see the effect on their websites…
What are Hreflang Tags? These are small references of code that tell the Search Engines what language and region the content is on a webpage. You can also use it to define other variations of the same content in different languages. There are more than 60 languages available. Below is how hreflang tag code looks…
How Important are Keywords in SEO? At one time SEO was easy to understand by simply embedding a ton of keywords into your website at strategic positions and Google lapped it up. However, things inevitably have moved on and like all technology that was once abused, the search engines including Google now look at the…
