Data collection is a must in today’s business world. Data provides an in-depth insight into how prospects interact with particular products or services. Employing the best methods of data collection will ensure you have the best picture to make informed decisions in regards to your brand. There are several sources of data depending on the…
Conversion Rate Optimisation is an important part of marketing that businesses can’t afford to ignore. CRO marketing is one of the many vital activities that are able to capture the customers’ attention and lead them to your desired goal. Your conversion rate is a reflection of how your visitors are interacting with your business. To…
Lead generation is important in making your online business a success. Having a well thought out lead generation strategy to generate leads will help you reach out to more people and in return make sales. It doesn’t matter where you are in your digital marketing journey, we listed some of the most effective lead generation…
Converting a prospect into a buyer is not a walk in the park. A sales funnel process is a must-have for any business that is dependant on customers to grow. The funnel has to be designed in a way that it properly captures your prospect’s path and keeps them active all the way until they…
Until you define your target audience, your marketing strategies are not likely to bear fruits. You may think that your products or services can attract a larger number, but the truth is, it is not reasonable to market to everyone out there. Defining your target audience helps you not waste time and resources on people…
