Achieving an Effective Marketing Mix
The marketing mix is a term used to describe the combination of tactics used by a business to persuade people to buy its products or services. The four main tactics are: product, price, promotion, and place. Sometimes it is called the 4 Ps or the 7 Ps.
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Achieving an Effective Promotional Mix
The ‘promotional mix’ is a term used to describe the different types of advertising that a business can use to communicate the benefits of its products or services to its customers.
Analysing Your Business Sales – 80/20 Rule
This diagram will show you how to use a technique called the 80/20 rule to analyze your business’s sales and profits from customers, products, and services, as well as the different channels through which you sell your products. This information will help you make decisions about allocating your limited business resources in order to get the best possible return on investment, and it will also help you decide how you should grow your business.
Building a Marketing Plan
This marketing tool is designed to help you, whether you are experienced or not. It will give you a brief overview of marketing and answer some of the most common questions.
Other material on marketing planning can be found within the following topic guides: the Ansoff Matrix; SOSTAC®; the importance of planning; the strategic marketing plan. Also see the Marketing Plan template.
Download the Building a Marketing Plan guide.
Creating a Brand Strategy
A brand strategy is a plan that you make to help manage your brand. The questions you need to answer are who the brand is for, where they can find it, why they should care, what it offers them, and when it will be available. To build a strong brand, you need to be committed to doing great work and understand what makes your brand unique. You also need to set measurable goals so you can see if the brand is successful in reaching its targets.
Creating a Customer Experience Programme
Customer experience is what your business does to make customers happy. Some businesses sell physical things, but their customers still think of the business based on the service they provide before and after they buy. So customer experience is becoming more and more important to businesses.
Defining Your Unique Selling Proposition
This item explains how to develop a unique selling proposition for your business or a product or service. A unique selling proposition is what makes your product or service different from the others. You figure out what makes your product different by figuring out the features of your product or service and then turning those features into benefits that the customer will recognise. Finally, you choose which benefits you want to use to develop your USP.
Developing a Content Marketing Strategy
Content marketing is a popular technique for marketing. A recent study found that it is more important than Big Data.
Developing a Mission statement for Your Business
This item explains how to develop a mission or vision statement for a business. It explains why this is important and the process you can use. By working your way through the initial thinking process and then the creative process, you will develop a mission statement that communicates to your customers what your business is about and motivates your employees.
Gathering Competitor Intelligence
This item provides tips on how to understand your competitors. Listed here are 10 questions about competitors that most businesses need to answer. The various sources of information available, much of it free, can help you understand your competition better.
Growing Your Customer Base
This article explains how targeting one or more customer groups can help grow your business and keep you profitable. Grouping customers together allows you to serve them better and understand their needs.
Introduction to Digital Marketing
There are many different definitions of what digital marketing is. If you search online, you will find more than a billion different results. But in general, digital marketing is the use of technology, digital platforms and data to do marketing activities and achieve our marketing goals. This can include conducting research, working with partners or influencers, engaging with customers, selling products or adding value.
Introduction to Marketing
Marketing affects everything we buy, where we shop, the media messages we see, and the choices we make as consumers.
Measuring Your Marketing
To figure out what marketing is working, you need to measure it. This is important for a lot of reasons. One reason is that businesses need to see how marketing affects their business. And marketers are being asked to prove that their work is worth it.
Planning a Research Project
This guide will help you plan and manage a market research project. You will be able to stay on track and finish on time by following the 10 steps in this guide.
Planning a Social Media Campaign
Many people use social media to share their thoughts and feelings with their friends and family. For brands, social media is a way to communicate with customers, discuss ideas, and listen to what they have to say. It’s not just a one-way communication tool – it can also be a valuable source of information about what your audience wants and needs. Even if you don’t use social media for communication, you can still use it to learn more about your customers.
Other material on social media can be found in the Social Media for Customer Service and Social Media for Sales topic guides. Also, see the Social media planning template.
Download the Planning a Social Media Campaign guide.
