A brand positioning statement is a document that helps a business understand its target market and how it wants the target market to perceive its brand. The business should write this statement before starting to market its products or services.
Having a brand strategy is important for a company. It helps them figure out where they are going and what they want to do. They need to make a statement about their brand before creating an identity for it and marketing their products or services.
Content Marketing Planning
This will help you think about what you want to achieve with your content marketing, who your target customers are, what content is needed for each group, who will create the content and how it will be published.
Download the Content Marketing Planning template.
A creative brief is a document that tells the people who will make the thing you want (a project) about the thing you want. You should give them as much information as possible to help them make what you want.
Digital Marketing Plan
In order to make sure that digital campaigns are successful, it is important to have a plan for them. This plan should be based on wider strategic objectives and provide direction for each individual campaign. Additionally, it is important to make sure that the necessary resources are allocated and that everyone involved in creating digital assets understands the wider plans and knows what is expected of them.
A digital marketing plan can help a marketing department and others within an organisation focus on their goals. Planning is very important for the successful planning, implementing, and managing of activities. This is also true for digital marketing.
Download the GAP Analysis template.
A marketing audit is a periodic review of a business’s marketing strategy. This review can help identify if the existing strategy needs to change and where the business should go in the future. It is a useful tool that can help businesses increase the return on their marketing budget if successful changes are made.
Marketing should be measured in order to determine what has worked and what hasn’t. This helps organizations understand the value of marketing activities. Measurement should be done at all stages of marketing so that decisions can be made based on past, current, and potential performance.
This is a marketing plan. It will help you put your marketing strategy into practice. This plan explains how you will put your marketing strategy into practice. Having a marketing plan means you have specific goals, a target audience, and a message that will help you be successful.
Other material on marketing planning can be found in the following topic guides: Planning Marketing Activities – Gantt Charts; the Ansoff Matrix; SOSTAC®; the Boston Consultancy Group Matrix; the importance of planning; and the strategic marketing plan. Also see the Building a Marketing Plan practical guide.
Download the Marketing plan template.
Marketing Research Proposal
This is a research proposal that can be used for both internal and external purposes. Having a clear set of objectives for your research will help you get the most useful insights. Thinking about your target audience and research methods will help you conduct your research in a more efficient manner.
A PESTEL analysis is a tool used to analyse the external marketing environment, factors that have an impact on a business. The results of PESTEL analysis can be used to identify threats and weaknesses which can then be used in a SWOT analysis.
Social Media Planning
This is a social media planning tool that will help you think about your goals for social media, your target audience, and their current behavior, what barriers are stopping them from behaving the way you want them to, and how you will go about changing that behavior.
A SWOT analysis is a way for businesses to identify their strengths and weaknesses, as well as any external threats and opportunities. By doing this, the business can see what they need to work on and what they should focus on in order to be successful. Additionally, marketers can use the information from a SWOT analysis to create unique selling propositions that will help them sell their products or service.
TOWS analysis is a way of figuring out what marketing objectives to set. It uses the information from a SWOT analysis, which looks at external and internal factors. This helps organizations develop options, processes, campaigns and objectives.