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Latest Posts
5 Benefits of Using Microsoft Excel for Employees
Using Microsoft Excel has numerous advantages. One of its benefits is that it may be used for a wide range of calculations. Excel may be used to do financial computations….
Why Regular Email List Validation is Important
Is it possible in email marketing to have a 0% bounce rate? In short, yes by using an email list validation tool. When you’re ready to launch a campaign, email…
Do WordPress and Elementor slow down my website?
We all know that website speed is important when it comes to your WordPress website. Not just because Google tells us so, but more importantly the reader wishes to find…
What are the Foundations of Great SEO?
Great SEO can be broken down into two parts. Keyword research for credibility and backlinks for visibility. Ultimately, this conforms to a very solid principle in digital marketing. As it’s…
Customer Journey Mapping Basics
Customer Journey mapping is a must-have if you want to build a successful marketing plan. In order to get from point A to point B, having a solid marketing strategy…
Search Engine Optimisation (SEO)
ContentsSearch Engine Optimisation explainedOptimising the ‘Shoppable’ ExperienceRemove Intrusive AdsOffline MarketingThe Holy Trinity – Content, Social, PRHigh-Quality ContentSocial Media MarketingEffective Online PR StrategiesCustomer TestimonialsCreate a CommunityInfluencer MarketingEffective Link-BuildingSEO Techniques to AvoidWhy…
Why PR is essential across the Marketing Mix
It’s true that marketing jargon is frequently misunderstood. To be clear, PR or as it’s also known, public relations is a subset of marketing. It isn’t a separate discipline. However,…
How do you Write a Strategic Brand Proposition?
ContentsWhat is a Strategic Brand Proposition?Create Room in the Marketplace for Your BrandVision StatementMission StatementValues, Opinions and PromisesBrand PromiseTone of VoiceInsightsCore PropositionMessagingService ChartersBrand Steering WheelAt the End of the DayIn…
Best Data-Driven Storytelling Techniques
Many business intelligence decisions and activities are based on data. Data will help you tell a convincing story that supports your stance and shows the importance of your goods or…
