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Using Microsoft Excel has numerous advantages. One of its benefits is that it may be used for a wide range of calculations. Excel may be used to do financial computations….

Is it possible in email marketing to have a 0% bounce rate? In short, yes by using an email list validation tool. When you’re ready to launch a campaign, email…

We all know that website speed is important when it comes to your WordPress website. Not just because Google tells us so, but more importantly the reader wishes to find…

Great SEO can be broken down into two parts. Keyword research for credibility and backlinks for visibility. Ultimately, this conforms to a very solid principle in digital marketing. As it’s…

Customer Journey mapping is a must-have if you want to build a successful marketing plan. In order to get from point A to point B, having a solid marketing strategy…

Search Engine Optimisation explained Some digital marketing organisations will tell you that Search Engine Optimisation planning is essentially a technical activity, implying that clients are unable to contribute meaningfully to…

It’s true that marketing jargon is frequently misunderstood. To be clear, PR or as it’s also known, public relations is a subset of marketing. It isn’t a separate discipline. However,…

What is a Strategic Brand Proposition? If you want to build a successful brand for your company, you must consider two key elements: the strategic side of the equation, also…

Many business intelligence decisions and activities are based on data. Data will help you tell a convincing story that supports your stance and shows the importance of your goods or…