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Market research plays a vital role in developing a brand strategy. It helps businesses to understand their target audience, their needs, preferences, and behaviours. By conducting market research, companies can…
Are you planning to launch a new product soon? If so, it’s essential to develop a brand strategy that will help you stand out in a crowded market. A well-executed…
If you’re starting a business or looking to rebrand, it’s important to understand the different types of branding strategies available to you. A strong brand can set you apart from…