Marketing

Related Categories

  • Branding
  • Customer Experience
  • Emailing
  • Marketing
  • Marketing Mix
  • Paid Advertising
  • Sales Funnel
  • Segmentation
  • Strategy
Understanding the digital customer experience
Customer Experience

Best Strategy for Digital Customer Experience [w/ Roadmap]

The customer doesn’t care about you, your product or your company. They care about themselves and what they want to achieve, that’s why a strategy for digital customer experience is so important. Businesses and salespeople assume that the customer cares about them, their product or their company. They’re wrong. The customer only cares about themselves…

PR is essential for the marketing mix
PR Marketing Mix

Why PR is essential across the Marketing Mix

It’s true that marketing jargon is frequently misunderstood. To be clear, PR or as it’s also known, public relations is a subset of marketing. It isn’t a separate discipline. However, it is a specialised skill that, like any other marketing medium, necessitates specialised knowledge. Public relations encompasses a wide range of activities, including media interactions,…

How to write a strategic brand proposition
Branding Strategy

How do you Write a Strategic Brand Proposition?

ContentsWhat is a Strategic Brand Proposition?Create Room in the Marketplace for Your BrandVision StatementMission StatementValues, Opinions and PromisesBrand PromiseTone of VoiceInsightsCore PropositionMessagingService ChartersBrand Steering WheelAt the End of the DayIn Conclusion What is a Strategic Brand Proposition? If you want to build a successful brand for your company, you must consider two key elements: the…

Understanding amplification marketing to extend your reach to new audiences
Content Marketing

What Is Amplification Marketing?

Do you find yourself creating fantastic content but lack people to see it? Well, that’s the story among many businesses that lack proper content amplification marketing strategies. Fortunately for you, this article will highlight the important aspects of content amplification and how to do it right. But first… ContentsAmplification meaningIs content amplification important?1.   Influencer marketing2.  …

How Effective Is PPC With Google AdWords
SEM Marketing PPC

How Effective Is PPC With Google AdWords?

There are several types of digital marketing and it’s normal for small businesses to be overwhelmed about where to dip their marketing money into for a good return on investment. Well, marketing your business using Google AdWords is one of the most effective ways to reach your target audience and optimize conversions. Even though, vast…

What Does CRO Mean In Marketing? - Insight before Action
Marketing CRO Lead Generation

What is CRO Marketing?

Conversion Rate Optimisation is an important part of marketing that businesses can’t afford to ignore. CRO marketing is one of the many vital activities that are able to capture the customers’ attention and lead them to your desired goal. Your conversion rate is a reflection of how your visitors are interacting with your business. To…

What Is The Difference Between SEO and Digital Marketing
Marketing SEO

What Is The Difference Between SEO and Digital Marketing?

SEO and digital marketing complement each other big time.  Integrating SEO in digital marketing is a new trend that is here to stay. Read to understand the difference between the two and how they work together to boost website ranking and increase conversions. ContentsWhat is the Difference Between SEO and Digital Media?What is Digital Marketing?Understanding…

What is Audience Profiling - Insight before Action
Marketing Segmentation

What is Audience Profiling?

Gone are the days when brands used to guesswork their marketing strategy. Audience profiling is here with us and it keeps getting better day by day. By categorising your audience using different parameters, you can be able to build better campaigns with an excellent return on investments.  Let’s discuss what audience profile entails, its importance…

The basic meaning of marketing - Insight before Action
Marketing Marketing Mix

What Is the Basic Meaning of Marketing?

Marketing is not rocket science, it is not easy either. However, with a good marketing plan, keeping your customers satisfied will be a walk in the park. In this article, we have itemised some components of the meaning of marketing that will help you start on the right foot. ContentsMarketing MeaningDefinition of Marketing Management1. Outlining…

Whats involved in digital marketing - Insight before Action
Marketing Content Emailing PPC SEM Social Media

What’s Involved In Digital Marketing?

Digital marketing is the heart of so many businesses these days. Most people are spending their time online and marketers are taking advantage of this fact. Online purchases have also increased in the past few years leading to a major revolution in the marketing world. There are several types of digital marketing as you will…