Marketing
Related Categories
- Branding
- Customer Experience
- Emailing
- Marketing
- Marketing Mix
- Paid Advertising
- Sales Funnel
- Segmentation
- Strategy
Best Strategy for Digital Customer Experience [w/ Roadmap]
The customer doesn’t care about you, your product or your company. They care about themselves and what they want to achieve, that’s why a strategy for digital customer experience is so important. Businesses and salespeople assume that the customer cares about them, their product or their company. They’re wrong. The customer only cares about themselves…
7 SEO Strategy New Brands Can Use Get Success
Do you want to get your business off the ground and be successful? Well, in order to do that, you need a sound SEO strategy. The following are some tips for new businesses on how they can get started with their own SEO strategy: Find out which keywords potential customers will use when searching for…
Why Regular Email List Validation is Important
Is it possible in email marketing to have a 0% bounce rate? In short, yes by using an email list validation tool. When you’re ready to launch a campaign, email list monitoring ensures that your email list is clean. When you engage DeBounce to monitor your email list, you will not only save time, but…
Customer Journey Mapping Basics
Customer Journey mapping is a must-have if you want to build a successful marketing plan. In order to get from point A to point B, having a solid marketing strategy is useful to your business or brand. We need to know where we are on the trip now that we’ve shifted the needle toward a…
Why PR is essential across the Marketing Mix
It’s true that marketing jargon is frequently misunderstood. To be clear, PR or as it’s also known, public relations is a subset of marketing. It isn’t a separate discipline. However, it is a specialised skill that, like any other marketing medium, necessitates specialised knowledge. Public relations encompasses a wide range of activities, including media interactions,…
How do you Write a Strategic Brand Proposition?
What is a Strategic Brand Proposition? If you want to build a successful brand for your company, you must consider two key elements: the strategic side of the equation, also known as your strategic brand proposition, and the visual side of the equation, also known as your creative brand proposal. Consider this in terms of…
The BOB HOPE Principle explained
Some of you may or may not have heard of Bob Hope principle. Or even the man. Let me enlighten you. He was an American comedian who never wrote a joke in his life. For years he had a successful career and was regarded as one of the finest comedians of his time. How I…
What Is Amplification Marketing?
Do you find yourself creating fantastic content but lack people to see it? Well, that’s the story among many businesses that lack proper content amplification marketing strategies. Fortunately for you, this article will highlight the important aspects of content amplification and how to do it right. But first… Amplification meaning Amplification is a marketing term…
How Effective Is PPC With Google AdWords?
There are several types of digital marketing and it’s normal for small businesses to be overwhelmed about where to dip their marketing money into for a good return on investment. Well, marketing your business using Google AdWords is one of the most effective ways to reach your target audience and optimize conversions. Even though, vast…
What is CRO Marketing?
Conversion Rate Optimisation is an important part of marketing that businesses can’t afford to ignore. CRO marketing is one of the many vital activities that are able to capture the customers’ attention and lead them to your desired goal. Your conversion rate is a reflection of how your visitors are interacting with your business. To…
What Is The Difference Between SEO and Digital Marketing?
SEO and digital marketing complement each other big time. Integrating SEO in digital marketing is a new trend that is here to stay. Read to understand the difference between the two and how they work together to boost website ranking and increase conversions. What is the Difference Between SEO and Digital Media? SEO and digital…
What is Audience Profiling?
Gone are the days when brands used to guesswork their marketing strategy. Audience profiling is here with us and it keeps getting better day by day. By categorising your audience using different parameters, you can be able to build better campaigns with an excellent return on investments. Let’s discuss what audience profile entails, its importance…
What are the best online marketing strategies this year?
There is a dramatic shift in online marketing strategies. You either join or you die. The truth is, the marketing strategies that you used last year may not work this year. Fortunately, we have looked into the new types of online marketing to help you remain on top of your business this year. Here are…
How Do You Generate Leads?
Lead generation is important in making your online business a success. Having a well thought out lead generation strategy to generate leads will help you reach out to more people and in return make sales. It doesn’t matter where you are in your digital marketing journey, we listed some of the most effective lead generation…
What Is the Basic Meaning of Marketing?
Marketing is not rocket science, it is not easy either. However, with a good marketing plan, keeping your customers satisfied will be a walk in the park. In this article, we have itemised some components of the meaning of marketing that will help you start on the right foot. Marketing Meaning Marketing is the process…
Why Is SEO Important In Digital Marketing?
Is SEO (Search Engine Optimisation) important in digital marketing? And if so, How can you incorporate SEO with digital marketing to yield results? SEO can no longer be ignored, there are so many tips and trick that you can use to rank well on search engines. However, some of these tactics may disappoint you really…
How Do I Start Social Media Marketing?
How do you make your brand visible on social media? Social media marketing can be overwhelming with all these platforms out there. Where do you begin? How do you begin? We understand what you are going through. It is for the same reason that we created this guide to help you find proper directions in…
How Do You Create A Marketing Plan?
Marketing is the heart of any business. It is almost impossible to attract and retain customers in this competitive world without putting a word out there. Marketing is not automatic, you plan it. Our guide will help you understand how to develop a winning marketing plan and details on what each of these marketing plan…
