Social Media for a Business Level 3
For those who work in a small to medium business or run their own business, this is an introduction to social media marketing and its underlying concepts.
Social Media for a Business Level 3
This qualification aims to provide you with the opportunity to develop skills and understanding to work in a marketing, communications or social media role.
The training also teaches you how to use social media to improve your business chances and client reach.
The knowledge and abilities acquired will enable you to function as a skilled and knowledgeable social media expert. You will learn the fundamentals of using social media in business, as well as website management, search engine marketing, keywords and optimisation, social networking management, use of imaging tools, and collaborative technologies, to improve and optimise your web content.
You will gain a broad understanding of the importance and potency of social media and digital marketing in today’s world.
Unit 204 – MTA: Web Development Fundamentals
Understand how to debug web applications and learn how to work with client-side scripting and how to configure the deployment of a web application.
Unit 201 – Use Digital and Social Media in Marketing Campaigns
Identify and target your customers more effectively in line with your marketing goals whilst being aware of the importance of your marketing message.
Unit 202 – Imaging Software
Become familiar with using imaging software in order to manipulate and enhance images for better use within your social media and digital marketing campaigns.
Unit 203 – Video Software
Become familiar with the use of video software in order to create and manipulate video recordings for your campaigns.
Unit 205 – Website Software
Explore the use of software applications designed for planning, designing, and building websites. From planning to publishing multiple web pages.
Unit 206 – Web Fundamentals
Develop a better understanding of website architecture and it along with various technologies can improve your website’s functionality.
Unit 210 – Spreadsheet Software
Become familiar with data entry and manipulation of the data with formulas in spreadsheet software such as Excel.
Unit 301 – Principles of Social Media within a Business
Identify the elements that comprise your social media marketing plan and how to measure and monitor for the success of using social media tools and channels.
Unit 302 – Principles of Keywords and Optimisation
Develop a better understanding of SEO – search engine optimisation and the power of well-chosen keywords to compliment your campaigns and webpages.
Unit 303 – Social Networking Management for a Business
Develop a better understanding of how using effective social networking can increase the credibility and visibility of your brand.
Unit 304 – Using Collaborative Technologies
Discover the benefits of using multiple tools and channels to produce a cohesive approach to your social media management.
Unit 305 – Content Management System Website Creation
Identify the key elements that constitute a CMS – content management system and provide a better user experience on a website.
Unit 306 – Creating and Optimising Content for the Web
Discover the ways to optimise your content to improve engagement and conversions and be aware of the legal considerations surrounding content.
Unit 307 – Principles of Mobile Social Media for a Business
Develop a better understanding of the importance of mobile social media marketing within a business and distributing more effectively via this medium.
Unit 308 – Principles of Social Media Advertising and Promotion
Understand the use of digital vouchers and how you can use them to increase your brand’s visibility whilst benefiting your social media campaigns.
Unit 309 – Understanding Customer Relationship Management for Creative Business
Understand the close link of CRM – client relationship management has to your social media in order to drive more sales and acquire leads.
Unit 310 – Communicating using Digital Marketing/Sales Channels
Discover the range of touchpoints available for you to communicate your message to. From digital marketing to sales channels, we explore the most popular methods used.
Unit 311 – Website Software
Plan and develop the structure of a website, all the way through to populating it with content and publishing it on the world wide web.
Unit 319 – Web Development
Acquire a better understanding of web architecture, components, and technologies in order to create and deploy a website.
Unit 335 – Analyse and Report Data
Discover the best ways to organise and use your acquired data to provide informed decision-making capabilities for your brand.
