Digital Marketing Level 4
For those who work in a small to medium business or run their own business, this is an introduction to social media marketing and its underlying concepts.
This qualification is aimed at learners entering the Social Media and Digital Marketing sector as well as those already working in these areas who are looking to renew their skills with formal training.
Digital marketing and social media for business refer to the use of digital media, such as online advertising, email marketing, social media campaigning, and search engine optimization, to draw in and interact with current and potential customers. The detailed study of what has worked is made possible by the extensive data gathered, which calls for analytical and creative abilities above and above what is required for a conventional marketing and advertising.
Unit 301 – Principles of Social Media within a Business
Identify the elements that comprise your social media marketing plan and how to measure and monitor for the success of using social media tools and channels.
Unit 302 – Principles of Keywords and Optimisation
Develop a better understanding of SEO – search engine optimisation and the power of well-chosen keywords to compliment your campaigns and webpages.
Unit 305 – Content Management System Website Creation
Identify the key elements that constitute a CMS – content management system and provide a better user experience on a website.
Unit 308 – Principles of Social Media Advertising and Promotion
Understand the use of digital vouchers and how you can use them to increase your brand’s visibility whilst benefiting your social media campaigns.
Unit 311 – Website Software
Plan and develop the structure of a website, all the way through to populating it with content and publishing it on the world wide web.
Unit 334 – Delivering e-Commerce Solutions
Gain a better understanding of eCommerce solutions and their impact on business, society and customers.
Unit 336 – Gamification
Discover emerging technologies within digital marketing such as Gamification and its increasing use within online applications.
Unit 337 – Spreadsheet Software
Become familiar with data entry and manipulation of the data with formulas in spreadsheet software such as Excel.
Unit 338 – Using Collaborative Technologies
Discover the benefits of using multiple tools and channels to produce a cohesive approach to your social media management.
Unit 340 – Imaging Software
Learn how to use software applications designed to create, modify, and layout images for display in print or on a screen
Unit 341 – Video Software
Become familiar with the use of video software in order to create and manipulate video recordings for your campaigns.
Unit 401 – Marketing Planning
When working with digital marketing, or more traditional methods, the fundamental principles of marketing will be applied starting with marketing planning.
Unit 402 – Ethics and Legalities of Digital Marketing
Understand the ethics and legalities of digital marketing and how these affect digital marketing activities.
Unit 403 – Business Concepts
Develop an understanding of business concepts and their contribution to running a successful business.
Unit 404 – Project Management
Understand the principles of project management and how projects are planned, managed and reviewed.
Unit 405 – Digital Marketing Metrics and Analytics
Explain the customer journey through the sales funnel and explain, analyse and use data generated by analytics technologies to manage and refine a marketing campaign.
Unit 406 – Personal and Professional Development
Learn how to identify factors that help improve personal and professional development in developing your career progression.
Unit 407 – Content Marketing
Develop best practice skills and knowledge to help evaluate a range of content marketing methods and technologies and plan, implement, manage and evaluate a campaign.
Unit 408 – Online Display Advertising
Gain the necessary knowledge and skills to create and implement an online display advertising campaign with best practices.
Unit 409 – Marketing on Mobile
Understand the primary concepts and technologies of mobile technology as they relate to marketing on mobile devices.
Unit 410 – Search Engine Marketing
Understand how Search engine marketing (e.g. pay per click) is an extremely important channel for e-commerce companies, providing a large percentage of website traffic for a business.
Unit 411 – Email Marketing
Develop an understanding of the best industry practices required and be able to explain and demonstrate a range of organisational, marketing and technical concepts and factors.
Unit 412 – Retention Marketing
Understand the value of retention marketing and how you can extend your sales and marketing reach.
Unit 413 – Video Channel Management
Understand how video channel management is strategic to your content strategy and audience engagement.
Unit 414 – Designing an Effective Web-Based User Experience
Discover the elements needed for a great web-based user experience which can set a website apart from others.
Unit 501 – Relationship Management for Account Managers
Discover the principles of building relationships with accounts, consultative selling, undertaking a stakeholder analysis and control customer relationships.
