Digital Marketing Level 3

This qualification is aimed at learners entering the Social Media and Digital Marketing sector as well as those already working in these areas who are looking to renew their skills with formal training.

Digital marketing and social media for business refer to the use of digital media, such as online advertising, email marketing, social media campaigning, and search engine optimization, to draw in and interact with current and potential customers. The detailed study of what has worked is made possible by the extensive data gathered, which calls for analytical and creative abilities above and above what is required for a conventional marketing and advertising.

Unit 202 – Imaging Software

Become familiar with using imaging software in order to manipulate and enhance images for better use within your social media and digital

Unit 203 – Video Software

Become familiar with the use of video software in order to create and manipulate video recordings for your campaigns.

Unit 207 – Understanding the Business Environment

Understand the changing business environment and how it impacts opportunities for learning and work locally, nationally and globally.

Unit 208 – Understand Legal, Regulatory and Ethical Requirements in Sales and Marketing

Gain a better understanding of how an organisation’s procedures for dealing with legal, regulatory and ethical requirements relating to sales or marketing and the legal, regulatory and ethical limits of the role

Unit 209 – Spreadsheet Software

Become familiar with data entry and manipulation of the data with formulas in spreadsheet software such as Excel.

Unit 301 – Principles of Social Media within a Business

Identify the elements that comprise your social media marketing plan and how to measure and monitor for the success of using social media tools and channels.

Unit 302 – Principles of Keywords & Optimisation

Develop a better understanding of SEO – search engine optimisation and the power of well-chosen keywords to compliment your campaigns and webpages.

Unit 304 – Using Collaborative Technologies

Discover the benefits of using multiple tools and channels to produce a cohesive approach to your social media management.

Unit 305 – Content Management System Website Creation

Identify the key elements that constitute a CMS – content management system and provide a better user experience on a website.

Unit 308 – Principles of Social Media Advertising and Promotion

Understand the use of digital vouchers and how you can use them to increase your brand’s visibility whilst benefiting your social media campaigns.

Unit 311 – Website Software

Plan and develop the structure of a website, all the way through to populating it with content and publishing it on the world wide web.

Unit 320 – Principles of Marketing and Evaluation

Understand how to turn your ideas into a solid marketing plan with the inclusion of a marketing strategy and SWOT analysis.

Unit 321 – Develop your own Professionalism

Gain a better understanding of how to develop your own professionalism in acquiring more digital marketing skills as part of your CPD.

Unit 322 – Digital Marketing Metrics and Analytics

Equips learners with the knowledge and skills to help them understand and utilise campaign feedback data provided by technologies such as reports and dashboards.

Unit 323 – Search Engine Marketing

Understand how Search engine marketing (e.g. pay per click) is an extremely important channel for e-commerce companies, providing a large percentage of website traffic for a business.

Unit 324 – Content Marketing

Content marketing is an important method for driving additional traffic and sales leads to websites and involves giving potential customers something without selling directly.

Unit 325 – Marketing on Mobile Devices

Understand the primary concepts and technologies of mobile technology as they relate to marketing on mobile devices.

Unit 326 – Online Display Advertising

Gain the necessary knowledge and skills to create and implement an online display advertising campaign with best practices.

Unit 327 – Email Marketing

Develop an understanding of the processes and best industry practices required for effective email marketing and the technology that supports those processes.

Unit 328 – Principles of Marketing Stakeholder Relationships

Understand how to build and manage marketing stakeholder relationships and how to monitor and control marketing stakeholder relationships.

Unit 329 – Brand Development

Develop an understanding of the importance of brand development and develop the skills to develop appropriate promotional campaigns for existing and new brands.

Unit 330 – Project Management

Understand the principles of project management and how projects are planned, managed and reviewed.

Unit 331 – Analyse and Report Data

Discover the best ways to organise and use your acquired data to provide informed decision-making capabilities for your brand.

Unit 332 – Produce copy for Digital Media Communications

Discover the secrets to producing digital media communications across a number of channels and tools to transform your brand.

Unit 333 – Video Software

Become familiar with the use of video software in order to create and manipulate video recordings for your campaigns.

Unit 334 – Delivering e-Commerce Solutions

Gain a better understanding of eCommerce solutions and their impact on business, society and customers.