Digital Marketing Level 3

For those who work in a small to medium business or run their own business, this is an introduction to social media marketing and its underlying concepts.

This qualification is aimed at learners entering the Social Media and Digital Marketing sector as well as those already working in these areas who are looking to renew their skills with formal training.

Digital marketing and social media for business refer to the use of digital media, such as online advertising, email marketing, social media campaigning, and search engine optimization, to draw in and interact with current and potential customers. The detailed study of what has worked is made possible by the extensive data gathered, which calls for analytical and creative abilities above and above what is required for a conventional marketing and advertising.

Unit 202 - Imaging software

Unit 202 – Imaging Software

Become familiar with using imaging software in order to manipulate and enhance images for better use within your social media and digital
Unit 203 - Video software

Unit 203 – Video Software

Become familiar with the use of video software in order to create and manipulate video recordings for your campaigns.
Unit 311 - Website software

Unit 311 – Website Software

Plan and develop the structure of a website, all the way through to populating it with content and publishing it on the world wide web.
Unit 323 – Search Engine Marketing

Unit 323 – Search Engine Marketing

Understand how Search engine marketing (e.g. pay per click) is an extremely important channel for e-commerce companies, providing a large percentage of website traffic for a business.
Unit 324 - Content Marketing

Unit 324 – Content Marketing

Content marketing is an important method for driving additional traffic and sales leads to websites and involves giving potential customers something without selling directly.
Unit 327 Email Marketing

Unit 327 – Email Marketing

Develop an understanding of the processes and best industry practices required for effective email marketing and the technology that supports those processes.
How does Pay Per Click work? Analytics | Swansea Digital Marketing meetup

Unit 329 – Brand Development

Develop an understanding of the importance of brand development and develop the skills to develop appropriate promotional campaigns for existing and new brands.
Unit 333 Video software

Unit 333 – Video Software

Become familiar with the use of video software in order to create and manipulate video recordings for your campaigns.