This course is designed to help marketers and business professionals understand the importance of buyer personas and learn how to create effective buyer personas for their target audience. Buyer personas are semi-fictional representations of your ideal customers, and they play a crucial role in shaping marketing strategies, product development, and customer engagement. By the end of this course, participants will have the knowledge and skills to develop detailed and actionable buyer personas that can drive business success.

Course Duration: 4 weeks (16 sessions)

Target Audience:

– Marketing professionals

– Business owners

– Sales professionals

– Product managers

– Customer service representatives

– Anyone interested in understanding and creating buyer personas


– Basic understanding of marketing concepts

– Access to customer data (if applicable)