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Why PR is essential across the Marketing Mix
It’s true that marketing jargon is frequently misunderstood. To be clear, PR or as it’s also known, public relations is a subset of marketing. It isn’t a separate discipline. However, it is a specialised skill that, like any other marketing medium, necessitates specialised knowledge. Public relations encompasses a wide range of activities, including media interactions,…

Best Data-Driven Storytelling Techniques
Many business intelligence decisions and activities are based on data. Data will help you tell a convincing story that supports your stance and shows the importance of your goods or services. Whether you’re engaging with an internal team or a customer the use of crafted storytelling techniques will resonate within your content and engage your…

What Is Amplification Marketing?
Do you find yourself creating fantastic content but lack people to see it? Well, that’s the story among many businesses that lack proper content amplification marketing strategies. Fortunately for you, this article will highlight the important aspects of content amplification and how to do it right. But first… Amplification meaning Amplification is a marketing term…

How Do Bloggers get Paid?
How do bloggers make money? And more importantly, how do bloggers get paid? You can begin blogging for money after making a good presence online. Making money blogging is not a get rich quick scheme. However, what I know is that you can earn more than enough to live a comfortable life. There are several…

How Do I Start Content Writing?
It doesn’t matter how many good products or services your website sells. You will lose out on money if your content writing is wanting. With good content, you won’t have to worry about making money blogging, your posts will be shared all over and soon your efforts will pay. This guide will help you get…

How Do I Start Writing A Blog?
Learning how to start writing a blog and how to make money from it is a great decision. There are several benefits of blog writing. You can have a beautiful blog even if you are not tech-savvy. With basic guidance, you can learn how to write a blog fast. This article guides you on how…

What’s Involved In Digital Marketing?
Digital marketing is the heart of so many businesses these days. Most people are spending their time online and marketers are taking advantage of this fact. Online purchases have also increased in the past few years leading to a major revolution in the marketing world. There are several types of digital marketing as you will…

How to Optimise a Blog
How to Optimise a Blog Basics 101. You put the effort in, optimise a blog and Google rewards you. Our Step-by-Step approach to optimise a blog begins with a quick overview of our all-important top ten checklists. So, what’s the best way to build relevant and engaging content (see my beginners guide to Content Writing)….