Great SEO can be broken down into two parts. Keyword research for credibility and backlinks for visibility. Ultimately, this conforms to a very solid principle in digital marketing. As it’s known, the VCP principle or to give you its full title, the visibility plus credibility is your path to profitability. Using your credible knowledge in…
Search Engine Optimisation explained Some digital marketing organisations will tell you that Search Engine Optimisation planning is essentially a technical activity, implying that clients are unable to contribute meaningfully to their SEO strategy. While SEO is definitely a technological process to some extent, it is no longer as complex as it once was. Creating a…
Mastering SEO optimisation and implementing it effectively is hard and takes many years to be proficient. Fortunately, there are many free and paid SEO tools on the market that can aid you in being strategic when rolling out the necessary changes to a website. Here we look at some of the most popular software tools…
Is there a way you can increase your conversations and make your business better? Google analytics can effortlessly help you improve your business significantly. But how? Fortunately for you, we have discussed the 10 amazing tips and tricks for using google analytics. What is Google Analytics? Google Analytics is a tool by Google that helps…
Benefits of Professional SEO versus the DIY Approach Which is best. Professional SEO consultants working on your site or taking the option of undertaking the SEO work yourself. One fundamental tenet of business is to get the maximum return at the lowest cost possible. Definitely, the lower the cost, the higher your profits will be,…
What is the SEO Alphabet? SEO can be hard to master with a constant stream of changes and updates hitting the industry day in, day out. Throw in all the SEO jargon and it becomes a minefield. So for your and sometimes our benefit, we have produced this comprehensive ultimate guide to the SEO alphabet…
What are HTTP Status Codes? Find our comprehensive guide to the HTTP status codes (Hypertext Transfer Protocol). These status codes are issued by a server in response to a client’s request made to the server and inform the end user of what action has or has not been performed. All HTTP response status codes are…
What are Hreflang Tags? These are small references of code that tell the Search Engines what language and region the content is on a webpage. You can also use it to define other variations of the same content in different languages. There are more than 60 languages available. Below is how hreflang tag code looks…
