What are the Foundations of Great SEO?
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What are the Foundations of Great SEO?

Great SEO can be broken down into two parts. Keyword research for credibility and backlinks for visibility. Ultimately, this conforms to a very solid principle in digital marketing. As it’s known, the VCP principle or to give you its full title, the visibility plus credibility is your path to profitability. Using your credible knowledge in…

Search Engine Optimisation (SEO)
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Search Engine Optimisation (SEO)

Search Engine Optimisation explained Some digital marketing organisations will tell you that Search Engine Optimisation planning is essentially a technical activity, implying that clients are unable to contribute meaningfully to their SEO strategy. While SEO is definitely a technological process to some extent, it is no longer as complex as it once was. Creating a…

Best SEO Tools in 2021 (Free, Freemium & Paid)
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Best SEO Tools in 2021 (Free, Freemium & Paid)

Mastering SEO optimisation and implementing it effectively is hard and takes many years to be proficient. Fortunately, there are many free and paid SEO tools on the market that can aid you in being strategic when rolling out the necessary changes to a website. Here we look at some of the most popular software tools…

10 Amazing Tips When Using Google Analytics
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10 Amazing Tips When Using Google Analytics

Is there a way you can increase your conversations and make your business better?  Google analytics can effortlessly help you improve your business significantly. But how?  Fortunately for you, we have discussed the 10  amazing tips and tricks for using google analytics. What is Google Analytics? Google Analytics is a tool by Google that helps…

Professional SEO versus the DIY Approach
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Professional SEO versus the DIY Approach

Benefits of Professional SEO versus the DIY Approach Which is best. Professional SEO consultants working on your site or taking the option of undertaking the SEO work yourself. One fundamental tenet of business is to get the maximum return at the lowest cost possible. Definitely, the lower the cost, the higher your profits will be,…