How to Optimise a Blog Basics 101. You put the effort in, optimise a blog and Google rewards you. Our Step-by-Step approach to optimise a blog begins with a quick overview of our all-important top ten checklists. So, what’s the best way to build relevant and engaging content (see my beginners guide to Content Writing)….
What are Google Algorithm Updates? Each year, Google changes its search algorithm around 500–600 times. While most of these changes are minor, Google occasionally rolls out a “major” algorithmic update (such as Google Panda and Google Penguin) that affects search results in significant ways. Marketers and SEO experts need to be aware of these in order to see the effect on their websites…
What are Hreflang Tags? These are small references of code that tell the Search Engines what language and region the content is on a webpage. You can also use it to define other variations of the same content in different languages. There are more than 60 languages available. Below is how hreflang tag code looks…
How Important are Keywords in SEO? At one time SEO was easy to understand by simply embedding a ton of keywords into your website at strategic positions and Google lapped it up. However, things inevitably have moved on and like all technology that was once abused, the search engines including Google now look at the…
