What are the Foundations of Great SEO?
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What are the Foundations of Great SEO?

Great SEO can be broken down into two parts. Keyword research for credibility and backlinks for visibility. Ultimately, this conforms to a very solid principle in digital marketing. As it’s known, the VCP principle or to give you its full title, the visibility plus credibility is your path to profitability. Using your credible knowledge in…

Search Engine Optimisation (SEO)
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Search Engine Optimisation (SEO)

Search Engine Optimisation explained Some digital marketing organisations will tell you that Search Engine Optimisation planning is essentially a technical activity, implying that clients are unable to contribute meaningfully to their SEO strategy. While SEO is definitely a technological process to some extent, it is no longer as complex as it once was. Creating a…

Best SEO Tools in 2021 (Free, Freemium & Paid)
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Best SEO Tools in 2021 (Free, Freemium & Paid)

Mastering SEO optimisation and implementing it effectively is hard and takes many years to be proficient. Fortunately, there are many free and paid SEO tools on the market that can aid you in being strategic when rolling out the necessary changes to a website. Here we look at some of the most popular software tools…

What Is The Difference Between SEO and Digital Marketing?
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What Is The Difference Between SEO and Digital Marketing?

SEO and digital marketing complement each other big time.  Integrating SEO in digital marketing is a new trend that is here to stay. Read to understand the difference between the two and how they work together to boost website ranking and increase conversions. What is the Difference Between SEO and Digital Media? SEO and digital…

What Are The Methods Of Data Collection?
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What Are The Methods Of Data Collection?

Data collection is a must in today’s business world. Data provides an in-depth insight into how prospects interact with particular products or services. Employing the best methods of data collection will ensure you have the best picture to make informed decisions in regards to your brand. There are several sources of data depending on the…

How Effective Is PPC With Google AdWords?
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How Effective Is PPC With Google AdWords?

There are several types of digital marketing and it’s normal for small businesses to be overwhelmed about where to dip their marketing money into for a good return on investment. Well, marketing your business using Google AdWords is one of the most effective ways to reach your target audience and optimize conversions. Even though, vast…