Principles

The Tenth Man Rule – Principle Explained

ByAndy Woolley October 1, 2021October 1, 2021

So what is the tenth man rule? Well in short it is the duty of the tenth man to disagree with the main consensus. Why? Well, it challenges the status quo and ensures we carry out a litmus test of the very concept that is being agreed to unanimously. In practice you do not necessarily…

Marketing | Principles

The BOB HOPE Principle explained

ByAndy Woolley July 28, 2020May 26, 2021

Some of you may or may not have heard of Bob Hope principle. Or even the man. Let me enlighten you. He was an American comedian who never wrote a joke in his life. For years he had a successful career and was regarded as one of the finest comedians of his time. How I…