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Segmentation

What is Audience Profiling?
Marketing | Segmentation

What is Audience Profiling?

ByClare G July 28, 2019June 19, 2021

Gone are the days when brands used to guesswork their marketing strategy. Audience profiling is here with us and it keeps getting better day by day. By categorising your audience using different parameters, you can be able to build better campaigns with an excellent return on investments.  Let’s discuss what audience profile entails, its importance…

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How Do You Identify Your Target Audience?
Marketing | Segmentation

How Do You Identify Your Target Audience?

BySarah W April 7, 2019June 19, 2021

Until you define your target audience, your marketing strategies are not likely to bear fruits.  You may think that your products or services can attract a larger number, but the truth is, it is not reasonable to market to everyone out there. Defining your target audience helps you not waste time and resources on people…

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