Best Strategy for Digital Customer Experience [w/ Roadmap]

Best Strategy for Digital Customer Experience [w/ Roadmap]

The customer doesn’t care about you, your product or your company. They care about themselves and what they want to achieve, that’s why a strategy for digital customer experience is so important. Businesses and salespeople assume that the customer cares about them, their product or their company. They’re wrong. The customer only cares about themselves…

Why PR is essential across the Marketing Mix
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Why PR is essential across the Marketing Mix

It’s true that marketing jargon is frequently misunderstood. To be clear, PR or as it’s also known, public relations is a subset of marketing. It isn’t a separate discipline. However, it is a specialised skill that, like any other marketing medium, necessitates specialised knowledge. Public relations encompasses a wide range of activities, including media interactions,…

How do you Write a Strategic Brand Proposition?
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How do you Write a Strategic Brand Proposition?

What is a Strategic Brand Proposition? If you want to build a successful brand for your company, you must consider two key elements: the strategic side of the equation, also known as your strategic brand proposition, and the visual side of the equation, also known as your creative brand proposal. Consider this in terms of…

What Is Amplification Marketing?
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What Is Amplification Marketing?

Do you find yourself creating fantastic content but lack people to see it? Well, that’s the story among many businesses that lack proper content amplification marketing strategies. Fortunately for you, this article will highlight the important aspects of content amplification and how to do it right. But first… Amplification meaning Amplification is a marketing term…

How Effective Is PPC With Google AdWords?
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How Effective Is PPC With Google AdWords?

There are several types of digital marketing and it’s normal for small businesses to be overwhelmed about where to dip their marketing money into for a good return on investment. Well, marketing your business using Google AdWords is one of the most effective ways to reach your target audience and optimize conversions. Even though, vast…

What Is The Difference Between SEO and Digital Marketing?
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What Is The Difference Between SEO and Digital Marketing?

SEO and digital marketing complement each other big time.  Integrating SEO in digital marketing is a new trend that is here to stay. Read to understand the difference between the two and how they work together to boost website ranking and increase conversions. What is the Difference Between SEO and Digital Media? SEO and digital…

What are the best online marketing strategies this year?
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What are the best online marketing strategies this year?

There is a dramatic shift in online marketing strategies. You either join or you die. The truth is, the marketing strategies that you used last year may not work this year. Fortunately, we have looked into the new types of online marketing to help you remain on top of your business this year. Here are…