Best Strategy for Digital Customer Experience [w/ Roadmap]

Best Strategy for Digital Customer Experience [w/ Roadmap]

The customer doesn’t care about you, your product or your company. They care about themselves and what they want to achieve, that’s why a strategy for digital customer experience is so important. Businesses and salespeople assume that the customer cares about them, their product or their company. They’re wrong. The customer only cares about themselves…

Why PR is essential across the Marketing Mix
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Why PR is essential across the Marketing Mix

It’s true that marketing jargon is frequently misunderstood. To be clear, PR or as it’s also known, public relations is a subset of marketing. It isn’t a separate discipline. However, it is a specialised skill that, like any other marketing medium, necessitates specialised knowledge. Public relations encompasses a wide range of activities, including media interactions,…

How do you Write a Strategic Brand Proposition?
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How do you Write a Strategic Brand Proposition?

What is a Strategic Brand Proposition? If you want to build a successful brand for your company, you must consider two key elements: the strategic side of the equation, also known as your strategic brand proposition, and the visual side of the equation, also known as your creative brand proposal. Consider this in terms of…

What Is Amplification Marketing?
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What Is Amplification Marketing?

Do you find yourself creating fantastic content but lack people to see it? Well, that’s the story among many businesses that lack proper content amplification marketing strategies. Fortunately for you, this article will highlight the important aspects of content amplification and how to do it right. But first… Amplification meaning Amplification is a marketing term…