![Best Strategy for Digital Customer Experience [w/ Roadmap]](https://insightbeforeaction.com/wp-content/uploads/2021/10/Understanding-the-digital-customer-exoperience-768x512.jpg)
The customer doesn’t care about you, your product or your company. They care about themselves and what they want to achieve, that’s why a strategy for digital customer experience is so important. Businesses and salespeople assume that the customer cares about them, their product or their company. They’re wrong. The customer only cares about themselves…
Do you want to get your business off the ground and be successful? Well, in order to do that, you need a sound SEO strategy. The following are some tips for new businesses on how they can get started with their own SEO strategy: Find out which keywords potential customers will use when searching for…
Is it possible in email marketing to have a 0% bounce rate? In short, yes by using an email list validation tool. When you’re ready to launch a campaign, email list monitoring ensures that your email list is clean. When you engage DeBounce to monitor your email list, you will not only save time, but…
Customer Journey mapping is a must-have if you want to build a successful marketing plan. In order to get from point A to point B, having a solid marketing strategy is useful to your business or brand. We need to know where we are on the trip now that we’ve shifted the needle toward a…
It’s true that marketing jargon is frequently misunderstood. To be clear, PR or as it’s also known, public relations is a subset of marketing. It isn’t a separate discipline. However, it is a specialised skill that, like any other marketing medium, necessitates specialised knowledge. Public relations encompasses a wide range of activities, including media interactions,…
What is a Strategic Brand Proposition? If you want to build a successful brand for your company, you must consider two key elements: the strategic side of the equation, also known as your strategic brand proposition, and the visual side of the equation, also known as your creative brand proposal. Consider this in terms of…
Some of you may or may not have heard of Bob Hope principle. Or even the man. Let me enlighten you. He was an American comedian who never wrote a joke in his life. For years he had a successful career and was regarded as one of the finest comedians of his time. How I…
Do you find yourself creating fantastic content but lack people to see it? Well, that’s the story among many businesses that lack proper content amplification marketing strategies. Fortunately for you, this article will highlight the important aspects of content amplification and how to do it right. But first… Amplification meaning Amplification is a marketing term…
Gone are the days when brands used to guesswork their marketing strategy. Audience profiling is here with us and it keeps getting better day by day. By categorising your audience using different parameters, you can be able to build better campaigns with an excellent return on investments. Let’s discuss what audience profile entails, its importance…
