Using Microsoft Excel has numerous advantages. One of its benefits is that it may be used for a wide range of calculations. Excel may be used to do financial computations. Sales tax and other sales-related computations are also possible. Most small and large organisations require at least a rudimentary understanding of Excel. This is due…
Is it possible in email marketing to have a 0% bounce rate? In short, yes by using an email list validation tool. When you’re ready to launch a campaign, email list monitoring ensures that your email list is clean. When you engage DeBounce to monitor your email list, you will not only save time, but…
We all know that website speed is important when it comes to your WordPress website. Not just because Google tells us so, but more importantly the reader wishes to find the answer to their query as quickly as possible. This improves UX – user experience and ensures that getting to the answer is the least…
Great SEO can be broken down into two parts. Keyword research for credibility and backlinks for visibility. Ultimately, this conforms to a very solid principle in digital marketing. As it’s known, the VCP principle or to give you its full title, the visibility plus credibility is your path to profitability. Using your credible knowledge in…
Customer Journey mapping is a must-have if you want to build a successful marketing plan. In order to get from point A to point B, having a solid marketing strategy is useful to your business or brand. We need to know where we are on the trip now that we’ve shifted the needle toward a…
Search Engine Optimisation explained Some digital marketing organisations will tell you that Search Engine Optimisation planning is essentially a technical activity, implying that clients are unable to contribute meaningfully to their SEO strategy. While SEO is definitely a technological process to some extent, it is no longer as complex as it once was. Creating a…
It’s true that marketing jargon is frequently misunderstood. To be clear, PR or as it’s also known, public relations is a subset of marketing. It isn’t a separate discipline. However, it is a specialised skill that, like any other marketing medium, necessitates specialised knowledge. Public relations encompasses a wide range of activities, including media interactions,…
What is a Strategic Brand Proposition? If you want to build a successful brand for your company, you must consider two key elements: the strategic side of the equation, also known as your strategic brand proposition, and the visual side of the equation, also known as your creative brand proposal. Consider this in terms of…
Many business intelligence decisions and activities are based on data. Data will help you tell a convincing story that supports your stance and shows the importance of your goods or services. Whether you’re engaging with an internal team or a customer the use of crafted storytelling techniques will resonate within your content and engage your…
