5 Benefits of Using Microsoft Excel for Employees

5 Benefits of Using Microsoft Excel for Employees

Using Microsoft Excel has numerous advantages. One of its benefits is that it may be used for a wide range of calculations. Excel may be used to do financial computations. Sales tax and other sales-related computations are also possible. Most small and large organisations require at least a rudimentary understanding of Excel. This is due…

What are the Foundations of Great SEO?
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What are the Foundations of Great SEO?

Great SEO can be broken down into two parts. Keyword research for credibility and backlinks for visibility. Ultimately, this conforms to a very solid principle in digital marketing. As it’s known, the VCP principle or to give you its full title, the visibility plus credibility is your path to profitability. Using your credible knowledge in…

Search Engine Optimisation (SEO)
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Search Engine Optimisation (SEO)

Search Engine Optimisation explained Some digital marketing organisations will tell you that Search Engine Optimisation planning is essentially a technical activity, implying that clients are unable to contribute meaningfully to their SEO strategy. While SEO is definitely a technological process to some extent, it is no longer as complex as it once was. Creating a…

Why PR is essential across the Marketing Mix
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Why PR is essential across the Marketing Mix

It’s true that marketing jargon is frequently misunderstood. To be clear, PR or as it’s also known, public relations is a subset of marketing. It isn’t a separate discipline. However, it is a specialised skill that, like any other marketing medium, necessitates specialised knowledge. Public relations encompasses a wide range of activities, including media interactions,…

How do you Write a Strategic Brand Proposition?
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How do you Write a Strategic Brand Proposition?

What is a Strategic Brand Proposition? If you want to build a successful brand for your company, you must consider two key elements: the strategic side of the equation, also known as your strategic brand proposition, and the visual side of the equation, also known as your creative brand proposal. Consider this in terms of…

Best Data-Driven Storytelling Techniques
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Best Data-Driven Storytelling Techniques

Many business intelligence decisions and activities are based on data. Data will help you tell a convincing story that supports your stance and shows the importance of your goods or services. Whether you’re engaging with an internal team or a customer the use of crafted storytelling techniques will resonate within your content and engage your…