Best Strategy for Digital Customer Experience [w/ Roadmap]

Best Strategy for Digital Customer Experience [w/ Roadmap]

The customer doesn’t care about you, your product or your company. They care about themselves and what they want to achieve, that’s why a strategy for digital customer experience is so important. Businesses and salespeople assume that the customer cares about them, their product or their company. They’re wrong. The customer only cares about themselves…

What are the Foundations of Great SEO?
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What are the Foundations of Great SEO?

Great SEO can be broken down into two parts. Keyword research for credibility and backlinks for visibility. Ultimately, this conforms to a very solid principle in digital marketing. As it’s known, the VCP principle or to give you its full title, the visibility plus credibility is your path to profitability. Using your credible knowledge in…

Best Data-Driven Storytelling Techniques
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Best Data-Driven Storytelling Techniques

Many business intelligence decisions and activities are based on data. Data will help you tell a convincing story that supports your stance and shows the importance of your goods or services. Whether you’re engaging with an internal team or a customer the use of crafted storytelling techniques will resonate within your content and engage your…

Best SEO Tools in 2021 (Free, Freemium & Paid)
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Best SEO Tools in 2021 (Free, Freemium & Paid)

Mastering SEO optimisation and implementing it effectively is hard and takes many years to be proficient. Fortunately, there are many free and paid SEO tools on the market that can aid you in being strategic when rolling out the necessary changes to a website. Here we look at some of the most popular software tools…

What’s Involved In Digital Marketing?
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What’s Involved In Digital Marketing?

Digital marketing is the heart of so many businesses these days. Most people are spending their time online and marketers are taking advantage of this fact. Online purchases have also increased in the past few years leading to a major revolution in the marketing world. There are several types of digital marketing as you will…