As a business owner, you know that your logo is important. It’s the first thing people see when they visit your website and it can even influence their opinion of your company before they’ve really had a chance to get to know you.
That’s why it’s imperative that you stay on top of trends in logo design so that yours stays current and relevant. However, with all the new options out there, what should you do? You don’t want to invest in something only to find out down the line that it was a mistake.
Companies employ a variety of KPIs to track their performance, and one of them is keeping an eye on their branding.
And branding is heavily reliant on a company’s logo, which serves as its public face. So, if the face doesn’t attract, let alone impress, the company’s branding efforts are failing.
So, is your logo operating as expected or has it lost its allure?
We’ve gathered some crucial factors to assist you to answer this question (and determine if it’s time to replace your logo). These crucial aspects will serve as red flags for whether or not you should replace your logo.
1. There’s no point.
One of the many advantages of having a personalised logo for your business is the ability to connect with your audience and the capacity to stay relevant. However, if you no longer appear relatable to your target audience, it’s time to rethink your branding strategy.
Reduce the size of this page and consider whether your company’s logo is still relevant to your present clients, particularly if they have transitioned from millennials to Gen Z.
To put it another way, your logo must appear current and relevant to your current consumer base in order to continue serving as your company’s representative.
2. Plans Have Changed
After a decade, just because you started as a little bakery owner doesn’t guarantee you’ll still be doing the same thing.
People change, grow, and businesses do as well!
When you expand or modify the nature of your firm, you must also give attention to your logo. Because a logo created for a bakery wouldn’t feel right if it were used for a furniture company.
And you aren’t the first to shift your company’s focus; several well-known firms have done so in the past. BMW, for example, moved its concentration from jets to luxury vehicles, and their emblem was altered to reflect this.
3. Lacks the ability to adapt
Adaptability – You’ve probably heard of this concept in the design world, but what does it have to do with your logo?
It will not just be placed on billboards or on your business card!
Your logo can be found in a variety of places, including social media and your company’s website. As a result, it must be print-ready in order to retain its lustre and allure. In order to continue functioning as your company’s ambassador, your logo must retain its “wow” factor in terms of size, visibility, and other factors.
Along with being print-ready, the logo must also be simple enough for a fifth-grader to understand.
Consider this scenario: your logo exudes such artistic vibes that everyone admires the designer’s vision, yet no one can read your company’s name in it. What’s the point of having a logo that doesn’t help your firm earn money?
That is why you must incorporate the readability component into your logo; otherwise, utilising an artistic icon to represent your company is pointless.
5. Colour Scheme Is Incorrect
When working with a graphic designer, you may be drawn to vivid colours in your early experiences with a diversified design environment. You can also wind up choosing a striking hue for your logo.
Is that, however, a good fit for your company, your branding strategy, or your overall marketing message?
This single inquiry will tell you whether your colour choice is appropriate for your logo or if you’ve made a mistake. Because your logo should match the image of your internet business and the impression you want to leave with your customers.
6. Identical Style
If you choose a copy from well-known brands during your early days in business, this is one of the easiest methods to tell if it’s time to alter your logo.
It’s natural to use pre-made logos (or logo templates) that are essentially rip-offs of well-known firms with small technical differences but are nonetheless recognisable. However, when you grow into a well-known company, you must remedy your error as soon as possible to avoid a public backlash that could endanger your reputation.
When you need to update your logo design ASAP, it’s important that the new look is not only aesthetically pleasing and unique but also communicates what makes your company special. You might have a great idea for an updated logo design in mind, or you may feel overwhelmed by all the options available to create one from scratch.
There are many different ways to go about updating your business’ visual identity without having to spend thousands of dollars on graphic designers – here are five tips for how To Update Your Logo Design ASAP so it looks fresh and professional.