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Latest Posts
How to Build an Ideal Customer Profile
Are you struggling to reach your target audience? Do you want to improve your marketing efforts and increase sales? Building an ideal customer profile can help you achieve these goals…
Proto-Personas vs Personas: Understanding the Key Differences
When it comes to designing products or services, understanding the needs and preferences of your target audience is crucial. This is where personas and proto-personas come into play. Personas are…
What are Proto-Personas?
Proto-personas are a tool used in user experience (UX) design to create fictional representations of user groups. Unlike traditional personas, which are based on research and data, proto-personas are created…
